I know what it’s like to lose your way and start again.
I’m Ray Sefah, a life coach, mentor and speaker. For six years I’ve helped people rebuild after heartbreak, loss, setbacks and seasons where nothing seems to move. I do it with honest conversation and practical next steps, because that’s what helped me.
- Born in South London
- Now in the DC area
- Co-founder of STEP NOW
- Former Behaviour Specialist
- UEFA B football coach
Talent wasn’t enough. Choices mattered.
I grew up in South London dreaming of football. My parents hoped I’d choose something more traditional and secure. I played professionally and semi-professionally, but poor discipline, gang life and the decisions I made stopped me going further.
After football I lost direction. A family death connected to gang violence made me realise I had to change.
One opportunity opened the door.
Freeman gave me a chance in the motor trade at Maserati and Ferrari. Work with Bentley and Toyota followed, and I later founded Prestige M. Business taught me about standards, pressure and responsibility.
That’s why I coach the way I do. I know what it’s like to have ability and still lose your way, and what it means when someone sees more in you and gives you a chance to rebuild.
Five chapters that shaped how I coach
Warm, direct and practical.
You bring your experience. I bring another perspective. We talk about what matters to you and agree steps you can actually take this week.
My work is built on listening, honest questions and practical action. I coach adults, support parents, mentor young people and speak with schools, teams and communities.
- A relationship that broke them
- Losing someone or something important
- A job, plan or season that ended
- Confidence that’s gone quiet
- Feeling behind and not knowing where to start
From Pain to Purpose
The turning points that shaped my life and the way I coach: from South London and football to business, mentoring and starting again.
Watch on YouTube
Behaviour often has a story behind it.
With my childhood friends I co-founded STEP NOW, a social-impact organisation supporting young people through mentoring, life skills, confidence, discipline and opportunity.
Years of work with young people, including mentoring and speaking at Feltham Prison, taught me that people move further when they feel heard, challenged and shown a future beyond where they are now.
Visit STEP NOW
My purpose is bigger than me.
My faith keeps me grounded and gives me perspective. I believe God has carried me through difficult chapters and opened doors I couldn’t open myself, so I could use what I’ve lived through to help other people move forward.
I don’t expect everyone I work with to share my beliefs, but I’ll always be open about how important God is in my life.
Real people. Real change.
“I was going through situations that were impacting my confidence and self-worth, and his coaching was a game changer.”Kysean George · 1-to-1 client
“I became more disciplined, more in control of my days and clearer about what to focus on.”Andrew · 3 months of coaching
“Those changes helped me feel happier, more confident and more positive about my life.”Harshu · 12 months of coaching
Where would you like to start?
Coaching, classes and programs are personal development education for adults 18+. They are not therapy or crisis care. In a crisis in the US, call or text 988. Get urgent support.
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